Tom’s and Warby Parker are the major companies matching each purchase with a donation. It’s a clever marketing tool, allowing the customer to feel good and all wholesome inside for making a purchase. Target recently jumped on board going beyond shoes and glasses. This tactic is a selling tool yet it’s helping to change the world. I’m all for it.
Fast Company had an article about the unknown gems lying in cyber space. Here they are:
Myna: recording, editing and mixing audio
Pixlr: Photo editing – like Photoshop
Zamzar: Convert files from one format to another quickly
lmo.im: Your chats in one place- Skype, GTalk, AIM, MSN and Facebook
SlideRocket: Creating Powerpoint- like presentations
CopyPasteCharacter: Copy and paste those hard to type characters such as (©) and (®)
Read full article: Fast Company
Kareem Abdul Jabbar came out with his opinion on the racial remarks of NBA Clipper’s owner Donald Sterling. He expressed his well rounded opinion but it was his sentence that hit a nerve: “Let’s be outraged that whoever did the betraying will probably get a book deal, a sitcom, trade recipes with Hoda and Kathie Lee, and soon appear on ‘Celebrity Apprentice’ and ‘Dancing with the Stars.’
It has nothing to do with basketball, nothing to do with race, nothing to do with Donald Sterling himself. It has to do with the society we live in and our priorities. The betrayer, who usually receives the punishment will be showered with opportunities and probably make a lot of money off of this. Go figure.
Read article: http://toprightnews.com/?p=2777
YBUY, backed by Google’s Eric Schmidt, is a subscription service that lets you sample a product each month for $24.95. If you decide you would like to buy the gadget, the $24.95 is applied to the purchase. It’s a smart way to give customers the opportunity to sample products before they buy it. Sounds like this would be a numbers game- the more customers they have, the higher chance for purchases, the more money can be made. Let’s see how bog box electronic retailer’s respond to this.
Read more: Inc.com
A new app called CUPS is now allowing subscribers to pay $45 a month for unlimited amount of coffee cups from independent coffee shops in NYC. Subscriptions is the hottest way to promote your product or service since it locks the customer in for the sale. $45 is not a bad price for unlimited coffee and can save you a lot of money especially if you’re a Starbucks fan. Great idea- benefits the customer as well as the local business owners.
Read more: http://www.businessweek.com/articles/2014-04-15/for-45-per-month-all-the-coffee-you-can-drink