Call to Action
In the book, My Personal MBA, Josh Kaufman hit many intersting points. One of which was called Call to Action. He gave a very good example of how to get people’s attention:
If put on a billboard:’ Tony’s handburgers are the best’ – nothing will happen.
But if write a call to action:’ Take exit 25 and turn right for the best burger in town’- they’ll do more business.
Place a call to action to help boost a reply.
Call to action examples: visit our website, call us, enter email address, click a button, tell a friend, purchase a product.
Tell the potential customer what to do in order to turn them into a real customer.
More information: http://book.personalmba.com/call-to-action