Warby Parker. The Brand.
I walked into Warby Parker’s store in Soho for the first time and did I have an experience. The store was made with their customers in mind. They had the glasses on the clean white walls surrounded by books . They had tables stretching from the front of the store to the back to try on glasses. You can even take an eye test there and be prompted of your turn by the airport status board look a like. They gave out well designed book marks as well as a map of NYC with places to read. (One of which was a large pipe located in the area). The store and technicians were helpful and inviting. They truly made a brand for themselves as not only a web store but a retail store as well.