Creating Compelling Marketing
Mashable has a great article about 5 business that have mastered content marketing. The way to catch customer’s attention to your company’s website is to create a reason for them to look around. Zady, a clothing company helps connect the customer with the maker. They found a way to connect the customer with the product’s history. This is a very different approach to business because they are making the supply chain apparent. According to the article, this increased sales.
Another company featured in the article is the upscale gym, Equinox. Instead of creating content inviting customers to their gym, they create content that everyone can relate too. They create videos based on their motto on how to live a happy and healthy lifestyle.
You can read the article here