Creating Space in a ‘Dead Market’

BusinessWeek featured an article about a DJ who took his passion and found a way to fill a unique empty space in the music industry. We take for granted the background music played in stores, offices and restaurants. Chris Golub gets paid to make sure you’re paying attention and responding to the music played at Chipotle’s restaurant. This article is unique because we hear so many times that the music industry doesn’t pay anymore (despite the billions of dollars being generated and invested daily). With that said, Chris Golub found a way to take his passion for music and generate a revenue by creating compelling playlists for Chipotle restaurants. What he did, in short was he found a niche in an industry once wrote off.

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