The Power of Kickstarter
As explained by Mashable: The Ostrich Pillow looked like a squishy gray pumpkin with two openings at the top. It was designed to slip comfortably over the wearer’s head, offering a cozy “micro environment” for power naps. Thanks to a sophisticated Kickstarter campaign, a whimsical design and plenty of media coverage, the Ostrich Pillow was a hit, raising nearly $200,000 in pledges.
This product is very impressive because it solves a problem we never thought can be solved. How many times have you slept in a car, on a bus, or the subway and all you wanted was a pillow. The makers of the Ostrich Pillow incorporated everything their customer wanted into their product. How? By starting a Kickstarter campaign and using comments and feedback from their users to make it more innovative.
Kickstarter is a useful tool for raising capitol but the most powerful thing it does is give companies the opportunity to speak straight to their target market. This is fantastic for them because companies can now get instant feedback from their users and ‘investors’ while making them feel a connection to the product. In short, Kickstarter gives users a sense of worth by including them in the process. When you give people power, you know that business will succeed.