And the Truth Comes out
In his book I Will Teach you to be Rich, Ramit Sethi told a story that got me thinking:
A financial adviser send 1,000 emails to potential customers to promote his financial services. He promotes Stock A to 5,000 of those recipients and Stock B to the other 5,000 recipients. He promotes it as a ‘freebie email demonstrating my insider knowledge.’ After a few weeks, Stock A goes up. He then sends an email to those 5,000 recipents saying I told you so. But right before that, he splits the 5,000 and promotes a Stock C and D to each half. When Stock C goes up, he emails those 2,500 demonstrating his ability.
I can only imagine how many call backs he got. This is kniving, yet brilliant. The intention of this post is not to promote unethical business practices, yet to start thinking outside the box and make a believer out of all your email recipients. (Of course, in the most ethical manner.)