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How Often Should You Update Your Small Business Blog?

Taken from Small Business Trends

The answer to the question is that there is no answer. But there are a few tips

-Post at least once a week. Have consistency

-Set a schedule you can follow. Users will start to look out for your next post.

For more details, you can read the full article here: Small Business Trends

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Keeping your Blog Interesting

Keeping your blog interesting is harder said than done.

Freelance Switch posted 9 rules to help you keep your blog interesting to your readers.

The basic “rules” of blogging are straightforward and easy to pick up. In fact, they can be condensed into a relatively short list:

  1. Whenever possible, keep it simple.
  2. Start with an introduction, introduce to the reader what they will learn from the post.
  3. Finish with a conclusion, wrap up what the reader learned from the post and give them a clear call to action.
  4. Use short words, short sentences and short paragraphs.
  5. Use plenty of concise yet descriptive sub-headers.
  6. Highlight a select number of important phrases/sentences in bold.
  7. Highlight single words in italics for emphasis.
  8. Use lists to present information concisely and provide variety to the content.
  9. Break your content up with graphical elements (photos, graphics, blockquotes, graphs, tables, etc).

Taken from FreelanceSwitch.com