Tom’s and Warby Parker are the major companies matching each purchase with a donation. It’s a clever marketing tool, allowing the customer to feel good and all wholesome inside for making a purchase. Target recently jumped on board going beyond shoes and glasses. This tactic is a selling tool yet it’s helping to change the world. I’m all for it.
Companies are coming up woth clever ideas to make sure you stay with them. Microsoft, Quickbooks and Adobe are allowing users to rent their software monthly. Some of the perks- up to date software, cloud storage, accessing information online or through mobile applications etc. This plan pays for itself if you buy these heavy priced programs every few years.
Quickbooks: Click here
Adobe: Click here
Microsoft: Click here
Apolosophy, a hair product company, stepped out of the box with this clever ad.
How did they do it? They used sensors to determine when the train was coming.
Next, I want to see commuter’s faces being incorporated into the advertisement.