Tom’s and Warby Parker are the major companies matching each purchase with a donation. It’s a clever marketing tool, allowing the customer to feel good and all wholesome inside for making a purchase. Target recently jumped on board going beyond shoes and glasses. This tactic is a selling tool yet it’s helping to change the world. I’m all for it.
A new app called CUPS is now allowing subscribers to pay $45 a month for unlimited amount of coffee cups from independent coffee shops in NYC. Subscriptions is the hottest way to promote your product or service since it locks the customer in for the sale. $45 is not a bad price for unlimited coffee and can save you a lot of money especially if you’re a Starbucks fan. Great idea- benefits the customer as well as the local business owners.
Read more: http://www.businessweek.com/articles/2014-04-15/for-45-per-month-all-the-coffee-you-can-drink
Companies are coming up woth clever ideas to make sure you stay with them. Microsoft, Quickbooks and Adobe are allowing users to rent their software monthly. Some of the perks- up to date software, cloud storage, accessing information online or through mobile applications etc. This plan pays for itself if you buy these heavy priced programs every few years.
Quickbooks: Click here
Adobe: Click here
Microsoft: Click here
Fashionista, jewelry, techie and high fashion are all mixed into this line of jewelry by Cuff. Cuff developed a line of jewelry and accessories that would work interchangeably with Bluetooth. ‘It could be a high-end panic button, or just a way to tell someone where to meet for lunch.’ This gives women the opportunity to enjoy technology with out wearing a men’s clunky watch. For more information visit CNET
‘Don’t ask reality to conform to your blueprint, but transform your blueprint to adapt to reality.’
Michael Wheeler, The Art of Negotiation