Archive | Website RSS for this section

Test Your Business Idea

You have this great idea but don’t know if it will make money. In the book, My Personal MBA by Josh Kaufman, he explains how to test the viability of a business before you put much money into it.

He gave the example of a yoga studio.

1. Create a website with details of your business including schedule, space, teachers, location, types of classes, membership fees etc. Sign up members to a 12 month membership on the site. Users have the option to cancel within month so this way they don’t feel locked in. This cost a few hundred dollars.

2. Marketing to bring people to your website  using flyers, door-to-door direct mail, local search engines.
3. Track-how many people sign up on your website at full rate or that request additional info.
This is the short version. You can read his full version at: http://book.personalmba.com/minimum-viable-offer
Advertisements

Meta Tags

Meta-tags

When making a website, one of the most important part of your site is the meta tags. Meta tags tell search engines such as Google or Yahoo what your site is about. It’s a couple of lines of information about your website. Meta tags are placed in the header of your site’s html coding. If you’re creating an e-commerce site, then it’s recommend to add meta tags to each products as well. Your items will then appear on search engines more often.

Pinterest Effect

Pinterest is the newest, up and coming social network site. Not only has it gained the attention of millions and grows at such a rapid speed but its revolutionizing the layout of websites.

So far, websites aim to simplify.  Pinterest has done the exact opposite. They flood you with tons of pictures from the getgo and expect you to navigate. When I first saw this layout I felt bombarded and overloaded. But once I started to move around the site, I began to enjoy the clutterness and picture overload. The idea of constant scrolling was starting to feel obsolete.

What Pinterest did was revolitionze the way websites are being made. They are embracing the idea that users are ready for information overload. And I agree. No More Scrolling!!

Idea Overload

ideas

Each day we come up a new business idea to pursue. The biggest problem most entrepreneurs have (including myself) is deciding which of our ‘genius’ ideas to go after. Here are 5 tips to help decide which idea to pursue.

1. Write ALL your ideas on a board or large piece of paper. I use the inside of a closet door. This should be something you see everyday.

2. Research everything there is to know about the topic of your idea- everything! Then write it on your door.

3. Each time you have an idea or a thought about the idea, jot it down on the board or paper.

4. Run your ideas by everyone. Don’t worry that they’ll steal your idea. See which idea they gravitate to more and learn from their point of view.

5. By this time you should be able to narrow down the ‘right’ idea based on the amount of notes you wrote. Which idea is overloaded with information? Which idea have you been looking at everyday and jotting notes down? Which idea have you gravitated more too?

It’s not the idea that’s genius,  it’s the person behind it.

5 Ways to Make Your Site User- Friendly

5 ways to make your site is user friendly:

1. Consolidate your navigation buttons to 5, the most 7. Keep the navigation on each page

2. All pages to be uniform

3.Search field on each page functioning correctly.

4. Company contact information on each page

5. Use breadcrumbs to help the user navigate.