Winter Beach Display
Marshall’s displayed this beach theme in the middle of winter. It was hard to picture a warm sunny day while the wind chill is below zero yet it put a smile on my face thinking of the warm summer days that will ultimately make an appearance.
An Eye for an Eye
Tom’s and Warby Parker are the major companies matching each purchase with a donation. It’s a clever marketing tool, allowing the customer to feel good and all wholesome inside for making a purchase. Target recently jumped on board going beyond shoes and glasses. This tactic is a selling tool yet it’s helping to change the world. I’m all for it.
Printing your Makeup?
Yes, you read it correctly. Printing your eye shadow is now possible using Mink. Click on link below to see a video of Mink and how it has the chance to impact the cosmetics industry.
Increase Productivity with these Web Tools
Fast Company had an article about the unknown gems lying in cyber space. Here they are:
Myna: recording, editing and mixing audio
Pixlr: Photo editing – like Photoshop
Zamzar: Convert files from one format to another quickly
lmo.im: Your chats in one place- Skype, GTalk, AIM, MSN and Facebook
SlideRocket: Creating Powerpoint- like presentations
CopyPasteCharacter: Copy and paste those hard to type characters such as (©) and (®)
Read full article: Fast Company
Kareem Abdul Jabbar Hits a Nerve
Kareem Abdul Jabbar came out with his opinion on the racial remarks of NBA Clipper’s owner Donald Sterling. He expressed his well rounded opinion but it was his sentence that hit a nerve: “Let’s be outraged that whoever did the betraying will probably get a book deal, a sitcom, trade recipes with Hoda and Kathie Lee, and soon appear on ‘Celebrity Apprentice’ and ‘Dancing with the Stars.’
It has nothing to do with basketball, nothing to do with race, nothing to do with Donald Sterling himself. It has to do with the society we live in and our priorities. The betrayer, who usually receives the punishment will be showered with opportunities and probably make a lot of money off of this. Go figure.
Read article: http://toprightnews.com/?p=2777
YBUY – Sample Gadgets Before Purchase
YBUY, backed by Google’s Eric Schmidt, is a subscription service that lets you sample a product each month for $24.95. If you decide you would like to buy the gadget, the $24.95 is applied to the purchase. It’s a smart way to give customers the opportunity to sample products before they buy it. Sounds like this would be a numbers game- the more customers they have, the higher chance for purchases, the more money can be made. Let’s see how bog box electronic retailer’s respond to this.
Read more: Inc.com
A Subscription for your Coffee
A new app called CUPS is now allowing subscribers to pay $45 a month for unlimited amount of coffee cups from independent coffee shops in NYC. Subscriptions is the hottest way to promote your product or service since it locks the customer in for the sale. $45 is not a bad price for unlimited coffee and can save you a lot of money especially if you’re a Starbucks fan. Great idea- benefits the customer as well as the local business owners.
Read more: http://www.businessweek.com/articles/2014-04-15/for-45-per-month-all-the-coffee-you-can-drink
The Most Unexpected Tool for Hiring
They used what? Eggs. Yes, eggs. BigCommerce opened in San Francisco and is using eggs to ‘poach’ engineers from Google and Facebook. How? Offering them a breakfast egg sandwich as they wait for the bus. Sometimes, the more simpler the marketing stunt, the most effective.
Google Offering Stock with out the Power
Google is now offering a new ‘C’ shares. In essence this gives the shareholder the right to invest in the company but they don’t get any votes. This is the way the Google founders hope to remain in control of their company with out having to answer to anyone. The most powerful company in the world does not have anyone to answer too- now that’s power.
Read more at Bloomberg Businessweek
Mashable: 5 Ways to Follow Up Without Being Annoying
Mashable teaches us how to follow up with out getting on the recipients nerves.
Read here: 5 Ways to Follow Up Without Being Annoying
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